Building strong relationships with Japanese tea producers starts long before the new harvest season. Many overseas buyers begin searching for Japanese matcha suppliers in spring. However, by the time they start, many tea producers are already focused on existing customers and the new harvest. The best time to build relationships is actually months earlier. Many Buyers Start Too Late Many overseas buyers begin looking for a Japanese matcha supplier in spring, when the new harv

Matcha prices are rising in 2026 due to growing global demand, climate challenges, and increasing production costs. Learn what this means for buyers and how to secure stable sourcing.

Japanese tea harvest in Shizuoka during shincha season As spring arrives in Japan, the Shincha (first harvest Japanese green tea) season begins, bringing tea fields back to life. Recently, a Japanese TV program featured the start of tea harvesting in Shizuoka — one of Japan’s most famous tea-producing regions. This marks the beginning of the Shincha season, the first harvest of the year. What is Shincha in Japan? So, what exactly is Shincha? Shincha refers to the very first h